Responsibilities:

• Create strategies for conversion, retention, and reactivation for our casino, poker and/or sport product as well as the execution of CRM campaigns.
• You are a long-term planner that stands out for the study of the different customer segments, life cycle and user experience, to optimize the user experience to achieve a longer life cycle and increase ROI.
• Improving the customer experience is key, this is possible by monitoring segmented and targeted CRM campaigns, measuring ROI, prioritizing resources, optimizing costs, and enabling continuous improvement in customer conversion, retention, and reactivation. This is only possible when we work together as a team, and you will be in touch with most departments, from development, design, customer support, BI, and more.
• Data will be your right hand, giving you visibility into KPIs with a focus on customer activity, retention, and value, allowing you to constantly evaluate and improve customer segmentation. It will also help when conducting market research to follow trends within the online gambling industry.
• We expect you to also ensure that the CRM systems used meet our objectives and present the necessary solutions, working on tasks and projects ad hoc, such as implementing new tools to optimize our campaigns.
• Monitor and test the user experience, to ensure that the product and campaigns are working in an optimum way and adapt to local demands. Finding errors, reporting them, and following up with the responsible areas is part of improving the user experience and reaching the objectives proposed by the company. Provide analysis of the competition, generating insights and sharing them with the other areas and within the team.